After reading the The Vignelli Cannon by Massimo Vignelli, I really felt like I knew who Vignelli was as a person. I really think we could be best friends. Just kidding. But I got a much better understanding of design. At first, I did not know what to think after looking at the cover. You would think that a person who works with a graphic design for a profession would have a cooler cover than that, I mean come on! As I read along I realized that Vignelli is a big fan of simple. He states, “we like design that is clear, simple, and enduring.” I thought it was interesting that he said design doesn’t have a style, that “design is one.” Vignelli says that design is a discipline. I always thought design had different styles. I had to read it over a few times to try to understand the discipline over style aspect of design. It’s interesting. I’m still trying to process that part. It was cool to see graphic design being created on paper. I’ve always thought of graphic design being done on the computer through softwares like Photoshop and other photo editing softwares like that. So it was interesting to see the process of creating pages for texts books. I also liked how he told part of his story within a grid, just as he would when creating a book for a client.
There are a lot of aspects of design I’m becoming more aware of or that I didn’t even think about. Each design should have a meaning behind it or even before it is created or the design can be pointless. Unfortunately, I guess some of my best work is “shallow and meaningless” because I didn’t have an exact thought process or meaning when creating it. Or maybe I did have a meaning I just didn’t realize it.